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Myths Regarding Electric Vehicles- Myth #9 Stick with the Popular Kids

(Joseph Gottlieb, CTO, Thursday, October 24, 2019)

One prevalent myth regarding electric vehicles (EVs) is that gas powered cars are popular now and they will continue to retain that popularity, so why not stick with the popular kids? It’s like the show “Survivor”, right? Aren’t there always a couple of people who are plotting against the very popular members of the group and yet, somehow, they cannot convince others to follow them? Their fellow contestants would rather be ranked at the bottom of the popular team than pair up with the outsiders to defeat the popular leaders. So, is that how it goes with car purchases too?

On one hand, it makes sense. If you purchase a popular car, there is more likely to be a ready market for resale down the road. And, it is probably easier to find a mechanic and replacement parts for a car that is commonplace. On the other hand, solar electric power wasn’t particularly popular initially. There are always those early adopter friends and neighbors, maybe even YOU, that lead on any advancement. But for most people, the price point has to reach a comfortable place, there is a learning curve to weigh the pros and cons, and, in many cases, misinformation to overcome. And, of course, incentives, advertisements, and availability are huge drivers for change.

In the United States there are more than one million EVs on road today with more than 40 EV models to choose from. There are over 5.6 million plug-in EVs around the world. Of course, as EVs gain in popularity, manufacturers will likely offer even more options.

The most popular EV right now is the Tesla Model 3. In just the first half of this year, 67,650 were sold. But, the best-selling vehicles in the United States over the last few decades have consistently been pickup trucks – Ford, Ram, and Chevrolet Silverado occupy the top three spots. Pickup trucks convey an image of America, being able to handle any situation. The Ford F-150 is the most popular vehicle of all time and has been the best-selling vehicle in the United States for thirty years. And, guess what? Ford plans to make an electric version of the F-series trucks- both battery and hybrid versions. There is no timeline for the release yet, but when the F-150 goes electric? So goes the country.

Rhombus designs and develops advanced power electronics products for EV fleet charging, electrical energy conversion, and energy management and control. Our designs utilize the latest solid-state power semiconductors, proprietary topologies and algorithms, digital signal processors (DSP) based control architecture, and advanced communicate and data management processes. Our products are optimized from a total system perspective by carefully balancing conflicting priorities of size, cost, efficiency, isolation, thermal management, reliability, distortion, and capability. Learn more at www.RhombusEnergy.com.

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